Maintaining a website, however, requires time and money that small business owners dont always have in. Jodi picoult is another author who interacts with her readers on her facebook page. Facebook is incredibly user friendly, and setting up an author facebook page should be relatively simple even for those new to the website. Share photos and videos, send messages and get updates. It vastly depends on your target audience, how active they are on facebook, and how much testing and iteration you do. If someone knows you or reads your book and likes it, getting them to join your facebook page means they can follow you so that you can reach them later.
Maintaining a website, however, requires time and money that small business owners dont always have in great supply. Run a social media giveaway, gift your books to readers at an event, or send copies to newsletter subscribers. Personal pages are for close friends and family and author pages are for everything professional. This book is a great primer for anyone who wants learn the fundamentals of facebook. Importantly, facebook and twitter arent necessarily meant for the same thing. Other information that may be found on the title page can include the publishers location, the year of publication, or descriptive text about the book. Some authors worry that this will split their audience but the truth is that if enough people like your work then each book will have a fan page anyway. The beginners guide to facebook insights actionable tips. Mr martinez comes across as a very self centred but brilliant techy geek and whilst unappealing as a friend his frank discussions of his thoughts give an unusual degree of insight into his character. How to create a facebook author page and tips for using it. By taking these two actions, you can steadily build a following for your page and have your books available with a single buy click for your facebook book readers. Choose the right categories and keywords for your book. It seems that a marketer these days has a few extra aces up his sleeve, tools that only a few decades ago nobody would have imagined they exist. Craig robinson is a professional writer for qwaya, a technology company specializing in facebook.
Facebook ads for authors ads for authors promote your book. If youre going to make an author fan page may be a good idea if you have lots of books, and its better than not having anything take. Hopefully, your eyes are now open to the immense possibilities of facebook ads for books. Difference between author and writer difference between. Creating books in pages can be done on both macos and ios. Should i have a broad author page or specific book facebook page. The impetus was an article by lisa hallwilson called, 5 reasons to use a facebook profile not a page to build platform. Anyone can search and find your facebook page and like it. If youre trying to sell anything online, you need a facebook page. Whether you want to mention the odd book release or shower your fans with pictures, thoughts, videos and offers, facebook has you covered. The author makes a great case for using facebook vs newspaper or radio.
Ive had an author page for about four years and i have trouble updating it and dealing with it because most of my social networking on facebook is on my real page my timeline. D2d author page in the universal links dashboard youll see five columns. Of course, were not saying that every author should keep a facebook author page, post regularly, and pay to boost some of their posts. The goodreads author program become a goodreads author any author, anywhere in the world, can join the goodreads author program for free. Here youll find current best sellers in books, new releases in books, deals in books, kindle. Next, enter the name for your page and select author for the category. A strong digital presence is key to success in our techoriented society. Attract readers with a great book sales description. In the words of renowned typographer jan tschichold 19021974, book design, though largely forgotten today, relies upon methods and rules upon which it is impossible to improve, and which have been. Create a facebook photo book with your brightest facebook moments in just few seconds. The currency of a page is the number of likes, but that number isnt necessarily a good metric of engagement or success. These days not having a facebook page is like denying fans who want to sing your praises the convenience of an online clubhouse. Groups are best if you have a lot of expertise within your community, and you would like to provide a forum for your community to connect.
How to create a facebook author page given the popularity and reach of facebook, im surprised by how many authors still havent created a page for their writing. If youre a fan, her page is a mustlike for keeping up with her schedule and book news. So if you havent already tried this book marketing tactic, grab your author central page in the countries listed below. Jun 06, 2016 but do obtain the domain name of the title of your book and point it to the books landing page on your site. Also, you can relive the whole facebook year or collect the photos from your. Marketing a book is a multifaceted process that encompasses everything from traditional media pitching and brand partnerships to facebook. Hi, i currently have a business page and a personal page. Orlando, author of the problem with women is men, has used facebook and has gotten great results. At author central, you can share the most uptodate information about yourself and your works with millions of readers. If youre an author, you need it twice as bad because youre trying to build relationships with readers too. The author makes a great case by explaining in a stepbystep process the facebook page. Twitter is a fastpaced way for customers to discover new content and see whats trending in their social world.
Author pages are different than facebook personal pages. See timely sales data for free, including sales trends over. How to sell books on facebook from your facebook store. Being one of the largest social networking community, if you use facebook properly for your marketing effort, you might not need to be dependent on search engines for. It turns out that promoting books via facebook ads to a cold audience just doesnt generate enough results to justify the investment. But as with all book promotion, make sure you have a terrific book cover as well as a. My kindle fire comes with me on road trips, to the bathroom, to lunch, and on rare excursions to the gym. Interactions come from and return to her like spokes of a wheel. The best way to organize your facebook author page. Shayla raquel walks you through the process and gives you helpful tips and tricks. If you plan on creating facebook ads, i strongly recommend creating a facebook author page so you can explore the many different fb advertising avenues available. To create a facebook author page you will need to start with a personal facebook account. I have always emphasized the importance of facebook presence for a blog or any brand.
The page following is usually blank but may contain an illustration or. How to choose the domain name for your author website by web design relief. Yesterday my writer friend andi cumbo posted that she was considering getting rid of her andilit business page on facebook, while inviting her fans to connect with her over on her personal page. A facebook fan page is a business account that represents a company or organization. Apr 17, 2018 sell more books with amazon author central international. Facebook is showing information to help you better understand the purpose of a page. Whether to start a facebook page or a facebook group depends on what youre trying to achieve.
One of the best facebook author pages ive seen is ramona flightners. When to start marketing your book and how to balance your time. Although amazons author central isnt in every country in the world, it is in a select few. Turn your facebook and instagram in a beautiful book in one click. About author signatures and signed books empty mirror. The pictures from your facebook albums, along with your tagged photos, are collected in a professionally designed scrapbook.
Some writers utilize facebook groups for booklaunch teams, beta readers, or thirtyday challenges, and some use them as a private group. A facebook page is a public page for businesses, public figures, or artists to promote their product or brand. Jan 29, 2019 to create a facebook author page you will need to start with a personal facebook account. Mar 28, 2010 if you are a kdp author, use your kdp account to sign up. You have an easy to follow method by which you can setup your first facebook book ad try saying that ten times fast. But, theres an even better strategy on facebook that could help skyrocket your book sales. Once you have a page, you can move on to the actual process of creating a facebook ad for your book. Heres quite literally everything i know about facebook author pages.
Setting up a facebook author page is actually a lot easier than you would expect, and its well worth the effort. Select author from the drop down menu and enter your pen name. While you can only have one facebook profile tied to your name, you can have an unlimited number of pages associated with your account. Posted by cara pring on jan 31, 2014 in business, facebook. For the long answer, we actually did a bit of research on different facebook writing groups, asking authors how and why they keep a facebook author page. When i released my agent and respectfully declined a book deal with a major press, i was faced with the standard dilemma facing all authors. How to change from your personal profile to your page profile. It is composed of excitement and unmistakable information on how best to utilize publicizing on facebook.
Facebook is the best advertising around, allowing peers to share and recommend your writing with minimum input from you. But last year, according to industry trade groups, ebook sales rose just fortyfour per cent. Facebook has seen an enduring increment of promoting income year over year in the most recent decade on the grounds that facebook advertisements work. Facebook profile or fan page which should i use for my. How does a facebook author page help me sell books. Whereas brands looking to do business would be better served with a page to handle their presence. Youve created a facebook page for use as an author. People who share common interests and want to express their opinions in a safe forum will either join or become part of a group for these purposes. Best practices for author facebook pages and groups jane. This is more for businesses and taking the best posts on the page and transforming it into an ebook to use as a download to give to customers or use as a lead magnet.
Facebook is a godsend for authors, allowing them to engage in free promotional activity at a complexity that suits them. Nor that everyone will have the same costs per click as alexis. In an earlier post about the parts of a book, i briefly discussed the title page. The first is that inscriptions detract from the desirability of the book. I have read this book and found to be very helpful and interesting. It contains numerous basic factual errors, but the books facebook page is at least modestly popular. It has a special place in my bed, tucked under my pillow every night. Facebook has better metrics for measuring roi and demographics. Its true that, between 2009 and 2011, ebook sales rose at tripledigit annual rates.
All you need is an internet connection and a published book or a soontobe published book that can be found in our database. I really enjoyed this book which falls into two sections. The goodreads author program allows published authors to claim their profile page to promote their book and engage with readers. You know that facebook offers a proven way of reaching readers and thus help you grow every aspect of your publishing career.
Share that event into facebook authorwriter groups. Apr 15, 2017 my formula for optimising facebook advertising is to think about an effective campaign as having the right ad link to the right sales page, with the right target audience seeing the ad the right number of times, and with the book at the right price and advertised at the right cost to deliver the right result. In order to set up a dedicated author page, you must first have your very own personal page. Many people expect authors, bloggers, or public figures to have a page. As an author, this is where you share updates about your book, reading events, promotions.
But at the same time, managing one more blog and facebook page. Since facebook owns instagram, its also included within our facebook ads for authors service, expanding your book promotion opportunities to reach more readers. Jan 31, 2014 pages act as profiles for entities, while groups act more like places for likeminded communication. In the end it comes down to the fact that facebook pages are designed for businesses and you should be treating your author brand as a business. In other words, i post about publishing, my books, other books and authors, with updates daily on my timeline because i enjoy doing it. Book design is the art of incorporating the content, style, format, design, and sequence of the various components and elements of a book into a coherent unit. Since then, theres been a lot of confusion about whether businesses should use. Use your author page url in your email signature, blog posts, facebook posts and tweets. Today, i migrated my personal page to a business page, and out of 3500 friends, i only have 115 likes.
Any author, anywhere in the world, can join the goodreads author program for free. Although there are a lot of reasons to add facebook to your digital marketing initiatives, that doesnt mean it should be a facebook page vs website conversation. As you grow your page and engage your followers, theyll begin to trust you more. A facebook page should be included in every business owners marketing plan one of the key benefits of facebook is having access to the social sites 2. See actions taken by the people who manage and post content. How to create a facebook author page written word media. Connect with friends, family and other people you know. Why having a facebook author page for your book is mostly. You can hold it, turn the pages, and feel the paper.
If you are a kdp author, use your kdp account to sign up. A writer is a person who writes a book, article, or any literary piece, while an author is essentially the person who originates the idea, plot, or content of the work being written. Facebook groups are meant to connect your followers to each other. How to create a facebook author page and tips for using. E l james is the author of the mister, grey, darker and the fifty shades trilogy which has sold over 150 million copies in 52 languages. In fact, im betting you yes, you have at least 5 to 10 facebook friends who are actually businesses, not people. Each profile allows you to view facebook, post status updates, and comment on other posts. Kindle vs books the benefits of reading paperbacks and. Launched in 1996, abebooks is an online marketplace for books, fine art and collectibles where you can discover and buy the things you love. Zuckerberg comes across as a smart and hardworking guy whose point of view has been presented much. Get others to recommend your book on their facebook pages and you sponsor the ads.
How to choose a domain name for your author website the. Title pageannounces the title, subtitle, author and publisher of the book. But depending on which profile youre using, you show up as either your personal profile you or your. What facebooks 2018 change means for authors author media.
You want to make sure you do the marketing part right so people know about it, buy it and read it so that they can rave and tell their friends about it. You can switch between your personal account and your author page using the cog icons drop down menu, under the option use facebook as. The last pages of your book promoting your other books. Facebook groups, facebook pages, facebook ads and boosts. Youll want to create the event maybe a couple of weeks out. Why having a facebook author page for your book is mostly useless youre writing a book. As an author, this is where you share updates about your book, reading events, promotions, and anything else you want to share directly related to your life as an author. How to create a facebook public figure page and why you. It looks similar to a facebook profile, but it offers unique tools for managing and tracking engagement. How to promote books on facebook in a way you havent.
When readers buy a book they like, they can lend it to others. The leftmost column is labeled book, and here youll find a list of book titles for which youve created a ubl. Here is a detailed analysis of the new facebook changes and what they mean for. Facebook, on the other hand, is about connecting with family and enjoying moments of deeper engagement.
Print books have some advantages over e books, including that they have the feel of a book that many readers love. But ill only reach 10% of my fans you might not reach everyone of your fans when you post something on your facebook author page, but this is the same on other big social networks. You can make the same rich, interactive books as usual using a variety of templates created by apple designers. Susan ward books, where romance takes a steamy journey into the unexpected. You have a facebook profile, but youve never set up youve never created an author page to showcase your books. How to convert a personal facebook profile to a business page. Now that you have a facebook business page, you have two separate profiles with facebook. Author vs writer we often use the words author and writer interchangeably. Facebook has the worlds largest social network, making it the best social platform to promote your book. Flip through the pages of a stylish photo album with your best facebook shots. The event should be hosted by your facebook author page, so itll show up on your page too.
The books homepage helps you explore earths biggest bookstore without ever leaving the comfort of your couch. An author page url is an easily shared link to your page on. A wellfocused facebook page can yield your business more results than a website while costing you less. Prologuein a work of fiction, the prologue sets the scene for the story and is told in the voice of a character from the book, not the author s voice second half titleif the frontmatter is particularly extensive, a second half title identical to the first, can be added before the beginning of the text. Add your biography, photos, blog, video, and tour events to the author page, your homepage on. Charities, organizations, people with the same objectives, etc, all find groups very useful.